MOVRS NAMES DIGITAL MEDIA LEADER NICOLE DEFORD EXECUTIVE VICE PRESIDENT, PRODUCT & OPERATIONS 

Sports and Entertainment Startup Specializing in AI Data Capture & 3D Content Makes Game-Changing Hire

LOS ANGELES (December 13, 2023) – AI data capture and 3D content creator MOVRS announced the hire of Nicole DeFord to its growing team of industry leaders. DeFord is a proven leader with deep experience in operations and product development, with previous stops at Second Spectrum and MLBAM.

“We’ve been quietly and strategically building MOVRS’ leadership team and Nicole’s addition brings us a wealth of knowledge and relationships in the sports industry,” said MOVRS CEO and Co-Founder Dorian Pieracci. “Nicole’s ability to lead up and down with a variety of players and partners is already making an impact at MOVRS as we expand our business, collaborating with major broadcast partners and sports organizations.”

DeFord comes to MOVRS from Second Spectrum, where she spent seven years, first on the partnership management side and was ultimately elevated to Vice President, Product Operations. At Second Spectrum, DeFord led operational and delivery developments for the National Basketball Association (NBA), English Premier League (EPL), Major League Soccer (MLS) and coverage of the 2023 NCAA Tournament. DeFord also led the setup of the Second Spectrum technology in the NBA and G League Bubbles in Florida in 2021.

Prior to Second Spectrum, DeFord had a variety of leading roles in the areas of partnerships, digital media and product development at major organizations, including Major League Baseball Advanced Media, Al Jazeera America and Stats LLC.

A lifelong athlete, DeFord is a graduate of Washington University in St. Louis, with a bachelor’s in economics and math and minor in Chinese. DeFord was on the varsity swim team and served as captain in her senior year. DeFord was raised overseas and spent the majority of her elementary and secondary studies at the Singapore American School, an international school based in Singapore. 

About MOVRS

MOVRS is an AI-enabled solution for sports and entertainment properties to augment the live experience in 3D. With a first-of-its-kind data capture solution, MOVRS provides the quickest and most accurate human biomechanics for partners to create immersive content. An NBCUniversal Sports Tech Accelerator startup, MOVRS provides a holistic approach to data capture, new content creation and revenue possibilities across broadcast production, experiential marketing and sports betting. For more information, visitMOVRS.com.